Page 107 - Reliance Foundation Annual Report 2022-23

104 Art, Culture and Heritage Reliance Foundation | Annual Report 2022-23 105

Preserving the

past, inspiring

the future

Reliance Foundation’s initiative, a range of heritage arts including Pichwai, first-hand preview of the amazing talent of traditional festival of North East India – The Tawang festival with

endeavours in preserving Banarasi, Pattachitra and Blue Pottery craftspersons Indian artisans. Reliance Foundation aims to continue an aim to enhance the tourism credential of the place.
India’s art, culture were present at an experience zone at the Cultural to support traditional artisans, strengthen their The highlight of the festival was mesmerizing carnival

and heritage Centre. This was a continuation of the support for opportunities and provide a global platform for Indian parade, ethnic village tour, cultural performance, live
traditional arts and crafts persons to provide a unique arts and crafts. concert, ethnic stalls, indigenous and adventurous
opportunity to connect visitors to the art and have a games & sports.
Reliance Foundation strives to give Indian artisans Other Art and Culture initiatives

infrastructure, platforms, and opportunities to
Continuing the long-standing tradition in Jamnagar,
showcase their work. Through a wide array of
Reliance arranged round-the-clock camp for pilgrims
concerts, festivals and exhibitions, Reliance
walking to participate in the Fuldol Utsav on the eve
Foundation attempts to help preserve India’s cultural
of Holi at Dwarka. More than one lakh devotees were
inheritance for the future generations. This is
provided with the essential facilities like food, water,
particularly for traditional heritage and endangered art
medicinal support & emergency facilities in addition to
forms, not just for protecting and preserving but also
a place to rest. This year, to preserve the tradition of
providing livelihood opportunities to traditional artists
Kumarika Poojan during Navratri, gifts (Lahani)
and crafts persons, to ensure their work continues to
were given to around 5,000 rural girls in 32 villages.
be viable. Reliance Foundation also directly engages,
commissions and procures directly from the traditional As part of the efforts to promote indigenous art,

arts communities for affirmative action that secures sessions were also held to demonstrate Worli painting
their sustenance as well. art and Madhubani fabric painting art forms for
rural women.
As part of these initiatives, Reliance Foundation
provides a unique global platform to traditional Reliance Foundation supported the Department of
artisans. Post launch of the landmark Nita Mukesh Tourism, Government of Arunachal Pradesh for

Ambani Cultural Centre, as part of the SWADESH hosting one of the oldest and most celebrated cultural